Yahoo Newspaper Deal

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Yahoo have signed a newspaper content and advertising deal with 7 US newspaper groups, totaling 176 regional newspapers. Newspaper groups included in the deal are Cox Newspapers Inc, E.W.Scripps Co and MediaNews Group Inc. The deal involves the partnership of jobs adverts. Yahoo's HotJobs Classified Jobs will be supplying the newspapers online section with content as from December 2006, whilst the newspapers will be selling their jobs adverts on Yahoo's HotJobs. Monster is taking more and more of the jobs market, this will be a big blow back from the web giant Yahoo.

Profits are down

Yahoo could not have been more timely. With Yahoo's shares dropping nearly 40% in October, the company has obviously been losing the online battle with competitors like Google. More than 500,000,000 people visit Yahoo's web network each month and this will certainly help them to capture more of the internet market. Whilst the deal looks primarily at Jobs advertising, the potential for providing content both for Yahoo and the Newspapers is huge. Content such as news, advertising & search could then be provided by Yahoo to these newspapers as part of the deal.

Advertising for local search

Analysts have recently criticised Yahoo's lack of innovation and this shows with the fall in shares. Although one area that Yahoo has not performed in recently is local search. This newspaper deal will certainly boost the local search mechanism for Yahoo and will drive more people to the web services that Yahoo provide.

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