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Generic drugs (GDs) the hot cake in the pharmacy market is now attracting the pharma major companies. Pfizer the pharmacy giant is entering the generic drugs market after seeing the profits in the generic drugs market. Pfizer has suffered the lot of loses due to the generic drug manufacturers, as no one was purchasing the Pfizer drugs because of high costs. Thus, understanding the demand of time and the choice of new generation, Pfizer is entering the generic drugs industry. It is being speculated by the market experts that because of the Pfizer the entrance in the generic drug market, the new records in the generic drugs market will be made. According to the market experts, Pfizer will try to capture the generic drug market as soon as possible and will make it monopoly, it is an alarming bell for all the small manufacturers of generic drugs. Pfizer has faced lot of humiliation because of small generic drug manufacturer and will now take revenge by giving the best quality medicines at the lowest possible costs. The spokesperson for the Pfizer declared that Pfizer will make the generic version of its own drugs as the patent for the branded drugs expires. It sounds like the company plans to pick its spots. Pfizer is looking at niche products such as certain hard-to-make injectable drugs, as well as new formulations, such as a form of Xanax that dissolves under the tongue. At the press conference at New York, the Pfizer’s technical head declared that the company’s Greenstone unit has quietly been turning out generic versions of some of Pfizer’s own off-patent products for a while. But now the company wants to be a bigger player in the rough-and-tumble, low-margins generics business — and plans to start selling generic versions of competitors’ off-patent drugs. It is also sure that Pfizer will be soon entering the generic market of erectile dysfunction drugs, as it is most productive market and profits earned are more. Pfizer by 2009 has decided to launch the generic Viagra that will be the very cheap in cost than other generic erectile dysfunction drugs and will be equally effective. Pfizer, now only holds about 4% of the fragmented global generics market, is trying to get a bigger piece of the growing generics pie. But, Pfizer has planned by 2010 it will be able to capture about 25% of the market of the generic drugs and by 2015 Pfizer will one of the leaders in the generic drugs market. The claims of Pfizer looks quite be unbelievable, but previously also Pfizer has did it and can do it again. Previously when generic drugs came to the market, they were considered as inferior quality drugs in comparison to properties and effects of the respective branded drugs by the Pfizer. But the reality is rather opposite of the assumed fact. Characteristics, sturdiness, quality, and usage of generic drugs are exactly equivalent to the branded versions. Generic drugs are bioequivalent in pharmacodynamic and pharmacokinetic properties to the brand name drugs. The effects and time taken to show the effects by generic drugs is akin with the branded drugs. Pfizer got a clear idea after suffering loses, that customers prefer generic drugs over the branded drugs. Therefore Pfizer is entering the generic drugs market.