Importance of communication in organization
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by: William King
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Organizational
communication lays the keystone to every organization for upbringing and
grooming the environment of that particular organization. It could be
categorized in three different categories as follows.
Upward
communication :
It
is the communication that occurs in an organization from peer to the managerial
level and has formal tone included in it. It can be the feedback of the employee
towards the manager about some specific report or task.
Downward
communication :
The
communication that takes place from the upper echelon that is from manager
towards its employees and can be in the shape of some orders and instructions
that are required to be followed.
Dydic
Communication :
More
friendly and informal communication that occurs between the peers of same
organization. It takes place as exchanging ideas amongst each other being the
subordinate of that organization.
Principles of
communication :
Communication
is based upon following seven principles,
These
are known as 7 C’s of communication.
1-
Conciseness: It should be notified that the message
should be concise in nature so that it will be easy to catch the readers’
attention.
2-
Concreteness: Message should be concrete as having
all the meanings conveyed in it but should be shorter in length.
3-
Clarity: It must give appropriate and explicit
meaning that would not diversify and confuse the reader at any instance. By
placing prominence and consequences with all the facts and figures.
4-
Completeness: Also it is important that the message
must have complete meaning that will providing the sufficient information to
its reader.
5-
Courtesy: Another important feature is that the sender
must be emphasizing on the courteous tone and must give some compliments and
benefits to its readers.
6-
Correctness: The message conveyed must be checked for
correctness and should be free from all grammatical errors
7-
Consideration: There must be proper consideration in
the message and it should emphasize on you attitude rather than ‘I’ and ‘we’
kind of words.
Process
and components of communication :
Here are following components on which
communication is preceded in any organization.
- Context :
It is the theme that a message must have.
- Sender : Sender acts as encoder from where the
message is sourced.
- Message :
The purpose of context and detail information is provided in this component.
4. Medium : It
is the channel from where the message is bypassed and information flows towards
receiver.
5. Receiver : It acts as an encoder that understands the message,
sent by the sender and where information sinks.
6. Feedback: The final phase where the sender gets its
audience and readers response in form of criticism or appreciation.
Also effective communication is based upon the knowledge of the 5 W’s as
When, Who, Where, Why, What? Which makes it more complete? This is how
communication plays its role in any organization through its vital features and
grooms the structure within the organization as well as externally enhancing
the repute of the whole organization. By just simply improving these components
and considering all the necessary elements, the end result can be a successful
and a productive organization.
About the Author
William King is the director of Wholesale Pages: http://www.wholesalepages.co.uk ,
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